Miss Elizabeth Arden herself said, “To be beautiful is the birthright of every woman,”and for the 110 women who attended South Africa’s Biggest Beauty School, they found out exactly how right she was.
Hosted in conjunction with Cosmopolitan Magazine, Elizabeth Arden took over Canal Walk on Saturday the 15th of September, where the brand’s leading celebrity makeup artists Gina Myers and Nthato Mashishi demonstrated to their students the best way to wear their makeup.
Excitement filled the court as 110 women armed with headbands, makeup brushes and mascara wands filled the mall. The School soaked up every word from the official Elizabeth Arden makeup artists, as they guided their guests through the very basics of skincare to choosing the right foundation.
Azania Ndoro was the MC for the day and made sure everyone, including the curious onlookers, enjoyed each moment exploring the world of Elizabeth Arden, as the women transformed their personal canvases into some remarkable day and evening looks.
“I truly believe that beauty is ones sense of reflection. Whether the women have walked away today with a glam or natural look, I have no doubt that the Elizabeth Arden team have instilled a sense of personal power. It is all about taking pride in yourself and taking care of your skin, which will ensure that you look and feel beautiful. We hope that everyone enjoyed and learnt from the beauty secrets that we shared,” commented Nthato Mashishi.
Popular celebs Tanya van Graan, Natalie Becker and Chanelle de Jager shared their glam looks with the locals, and also spilled their beauty tips.
“As a brand we are passionate about making beauty accessible to all women, and strongly believe that makeup should enhance your natural beauty,” commented Janine Fernandes, Brand Manager for Elizabeth Arden. “Elizabeth Arden is a brand that is on the cutting edge and believes that even your colour makeup needs to have skincare benefits to enhance your glowing skin. Not only is today about exploring the world of colour with nourishing benefits whilst having fun, but it is about inspiring, educating and connecting with women. Our celebrity makeup artists truly made it an interactive day, with women helping each other as they all achieved a flawless, front cover look.”
Armed with a perfect look, before and after pictures and a goodie bag, the Beauty School students graduated with flying Elizabeth Arden colours.