Photographer Thomas Knights is set on giving the redheaded race a new, cool persona. His new exhibition “Red Hot” is all about gingers who are “masculine, chiseled, cool and proud of the way that they look”.
We have been conditioned to think ginger men are ugly and weak,” says Knights “I wanted to flip this on its head and present the redheaded male as the ‘ultimate’ alpha male.”
Knights says the focus of hos project is on the way ginger men are treated. “In the UK and throughout the world, being ginger and male comes with many stigmas attached. Many are bullied at school and for some, even later in life.”
“As far as I can see, no one has focused (or noticed) the huge, polarised gap between the way our society perceives red headed women (often the ultimate woman – think Jessica Rabbit) and red headed males (often emasculated and de-sexulised in film and TV – no Hollywood heroes – no leading men). No other hair colour has this level of gender inequality in any society, and RED HOT holds a mirror up to the preconceived limitations we put on the red headed males. Essentially, what I’m doing is creating an exciting and revealing exhibition showcasing a positive outlook on the red-haired male, and aiming to re-brand the ginger male stereotype along the way.
Watch the exhibition trailer HERE